Understanding the Creative Production Process



Creativity is of paramount importance, especially when it comes to the today’s internet era. If you don’t have creativity in your campaign or anything you do, you won’t be able to set yourself or your brand apart from your competitors. Or more importantly you can’t give the impression to a potential client that you are any different from competition. Sure, you can provide a hundred times better service to them, but how would they know without choosing you over other. For that to happen, you have to make a great first impression, and this is where it is all a game of creativity.

Creativity is the mother of invention; offering solutions to any number of problems. If you work in a creative branding agency in Delhi or as a digital creative’s consultant in Delhi, you would know that being creative is part of your job. But being creative is not an easy task, especially on a daily basis. You would require inspiration from time to time. For that to happen, you have make creativity a part of your daily routine. Understanding the creative process can help you brainstorm new out of the box ideas on a daily basis.

Here are 4 creative process steps that can help you out.

1.     Preparation

Any creative work starts with proper preparation. This can be a learning process or reviewing what you are familiar with. The steps taken in preparation can seem quite mundane or not rewarding at that. But familiarizing and reviewing yourself with your pertaining project, and on a daily basis is of paramount important. But with a new look every day, you will get a new idea in future.

2. Incubation

First of all what is Incubation means? The literal definition of incubating is to sit on something, or to warn it. In the marketing sense, we understand incubation as a subconscious process, where the creative process starts working your work that leads to the generation of a creative piece.

As it happens on a subconscious level, there is no understanding on how long will it take, but obviously for incubation to happen you have to preparation on a daily basis.

The incubation of ideas will begin as a vague thoughts that can often be blocked out by the daily life stresses.

3. Illumination

The illumination or simply the aha moment, where a vague idea at first becomes a reality, and quite literally infact. You can clearly see your object now, what you were dreaming to achieve. This is a moment of relief, and sense of accomplishment that yes you were right. And the fact of illumination is that it can happen anytime, anywhere & at any moment.

4. Implementation

This is the final stage of creative process, where your ideas comes to life. But you have to precise with your implementation. Sure, the idea might seems alright in your head, but it has to be implemented in a way that any other party can understand it clearly and easily.

Studio Winterz is a prominent creative production agency in Delhi, readily available for your any and every creative needs. Our portfolio speaks for itself. Just reach out as at , and we assure you, you will not be disappointed.

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